The Key to Progress Is Responding Flexibly to Change

2025 március 17.

We spoke with Gabriella Király, the shopping street manager at BUM (Shopping Street Management), about the importance of development and how this is reflected in the daily operations of their organization.

Marketing Diamond Awards Celebrates Its 10th Anniversary This Year

2025 március 10.

In the field of marketing communications, most professional awards tend to favor large agencies and multinational corporations that typically have access to bigger marketing budgets. The mission of the Marketing Diamond Award is to provide visibility and recognition for marketing activities carried out with smaller budgets. Its aim is to promote high-quality, professionally sound practices by recognizing and widely publicizing successful and effective marketing solutions, thereby supporting marketing professionals in delivering outstanding marketing performance.

The Role of Shopping Street Management in Practice-Oriented Higher Education – Collaboration with Budapest Business University

2025 február 03.

Since its inception, the Shopping Street Management (Bevásárlóutca Menedzsment – BUM) initiative has collaborated with various institutions of higher education (formerly Corvinus University, Metropolitan University, Óbuda University). However, the most extensive and long-standing partnership has been established with the Budapest Business University (BGE).

Shopping Street Management short presentation

2025 január 13.

We continue our series on the work and professionalism of BUM, starting this year with a short summary.

SlowXmas in Budapest: a commitment to culture, arts and slowing down

2024 november 25.

In our series on how BUM works, we will be talking about our seventh edition of SlowXmas Advent. We'll look back at the early days and talk to some of the founding members. But what is SlowXmas?

Kibérelem.hu: the largest selection of commercial premises for rent in Budapest

2024 november 18.

In this chapter of our series on the activities of Shopping Street Management, we present our joint project with the City of Budapest, Kibérelem.hu. We must say upfront that this service is somewhat different from the others. The "owner" of the site is Réka Csergőffy, a marketing economist, who is also responsible for the project, drawing on her previous financial experience.

BUM: effective help for SMEs is the communication support we provide!

2024 november 11.

The next part of our series presents one of the services of BUM's wide range of activities, which is also useful for entrepreneurs. Our interviewee is Ágnes Kovács-Haraszti, BUM's Sales Manager, a humanities graduate in communication and media studies. However, she does not just "sell", she does much more for entrepreneurs: she puts all her experience into ensuring that our partners also receive useful communication support from BUM.

BUM behind the scenes: thematic streets provide a vibrant yet liveable local environment

2024 november 06.

In our new series, we will show how Shopping Street Management - BUM for short - has evolved, what successes it has achieved, what challenges it has overcome and what vision it has for supporting entrepreneurs. We interviewed Gabriella Király, who has been BUM's Shopping Street Manager for 11 years, is an economist with experience in marketing, event management and real estate.

BUM beginnings, or why did the Budapest Chamber of Commerce and Industry decide in 2013 to create the Shopping Street Management?

2024 október 31.

In our new series, we will show how Shopping Street Management - BUM for short - has evolved, what successes it has achieved, what challenges it has overcome and what vision it has for supporting entrepreneurs. BUM is both a method and a business community, aiming to contribute to a liveable Budapest. We interviewed Attila Antal, head of BUM.

Trees, terraces, community - our new thematic street, Tompa Street

2024 október 30.

The newest street is Tompa Street in District IX, which can be called the pedestrian street of Central Ferencváros, even if it is not officially a pedestrian street.In 2019, the Járókelők.hu team found Tompa Street to be the healthiest street in Budapest based on the criteria of the Healthy Streets concept by British transport and health expert Lucy Saunders.

Marketing Summit 2024 and Signature40 - report

2024 október 01.

We have been participating in the Marketing Summit since the beginning. It is always good to be inspired and informed about trends in both the marketing profession and the world of technology.

This year's BUM map is now available online in a new format

2024 szeptember 10.

The Shopping and Thematic Streets Map was first published in 2013 and has been one of the most important offline marketing tools of Shopping Street Management since its launch.

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